We need change.
This is an excerpt from Women in PR e-reader edited by Ana Adi & Edna Ayme-Yahil, Quadriga University of Applied Sciences Published in April 2020. Original title: Now is
ALIGNMENT
EXPERIENCE
STRATEGY
Artis Advisory is your management consultancy with an edge.
With global expertise in alignment, business and communication strategy, we work with savvy executive leaders looking to shift from misalignment to strategic clarity ultimately experiencing one vision as their edge.
Unlike traditional management consulting firms, we actively guide you in experiencing strategic and team alignment, happier people, and a stronger brand that could just be your competitive edge. It’s all part of our solution to experience Your Edge.
Together we’ll solve the root cause of organisational disconnect at its core with sustained commitment to defining business moments, designing strategic clarity, and delivering your organisation’s promise.
It just makes sense.
Artis Advisory works across the following areas:
Strategic alignment & planning:
- Corporate Strategy Development
- Alignment to Purpose, Strategy and Promise
- Defining and Embedding Purpose, Vision and Values
- Executive and Leadership Alignment
- Brand Strategy, Reposition and Brand Playbooks
- Marketing Planning
- Strategic Communications
- Stakeholder Engagement
- Campaign Planning and Playbooks
Facilitation:
- Purpose, Vision and Values
- Value Propositions - Customer and Employee
- Brand Platforms
- Mirror Mirror Team Reflector Alignment
- Idea Generation
- Team Development
- Strategy Development
- Business Modelling
- Persona and Journey Mapping
- Strategic Adviser Capability Training
Advisory and Support:
- Strategic communication counsel
- Strategic brand counsel
- Mentoring
- Leader Coaching
- Marketing communications
- Bespoke marketing team support
- Creative network support
Why work with Artis Advisory?
Expert
Senior strategist with expertise in strategic alignment, stakeholder engagement, communications, marketing, brand, governance and risk; recognised for excellence in leadership, communications and marketing work at a global scale.
Proven
Extensive experience working with leaders in coaching and strategic advisory, corporate vision and narrative design, brand strategy, marketing and communication strategy and go-to-market programs, as well as organisational and team alignment.
Outcome-driven
Value is derived from understanding why and how to address pain points and leverage opportunities specific to the audience and what outcomes are needed; understanding how organisations work and delivering on outcomes are core to Zora’s work.
Connected
Excellent network within creative, A/V production, content and writing, digital, customer experience, in-house sales training, proactive PR, social media and media buying; this enables Zora to pull together bespoke teams to extend the client’s marketing, communication and digital capacity and capability.
Zora Artis GAICD, SMCP, FAMI, CMP
CEO and founder:
Zora Artis
GAICD, SCMP, FAMI, CMP
I have almost three decades working with government, private and non-profit sectors in corporate strategy, marketing, communications, brand and campaigns. My strength lies in my ability to uncover insight, find opportunities identify, and connect the dots holistically to find ways to deliver tangible value.
Strategic alignment and communication – in work and life – are my passion.
I feel like I’ve been in the business of alignment all
my life. My family immigrated three times before I
was thirteen so I was always the ‘odd one out’. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your
own identity and value in a place – no different
in organisations.
My experience forged courage, resourcefulness and intuition and set me up for success in guiding leaders and teams in developing environments that create alignment.
My early career was spent as a strategic adviser in brand, agency, and communications. I felt constantly frustrated seeing the gaps and missed opportunities at the leadership level that meant my work, and the work of the entire team, was fruitless while there was misalignment.
Turning my frustration into action, my global first study, co-authored with Wayne Aspland, examined alignment, leadership, and the role of communications and I’ve never looked back.
I’ve since developed my own alignment frameworks and models, undertaken further research and strategic alignment study at Oxford University. I love developing content that shows the value of strategic alignment and great communication for the C-suite, and helping others be better strategic advisers and communicators.
My work has been recognised for global-standard communications excellence with multiple IABC Gold Quill awards in the Community Relations, Writing, Government Communication, and Advertising/ Brand/ Marketing Campaigns categories. I have also been honoured for outstanding leadership with the IABC Chair’s Award in 2015 and 2021 and Regional Leader Award in 2020.
My commitment to power of communication is demonstrated through my work with the International Association of Business Communicators (IABC). I am the Chair of IABC World Conference 2022, past chair
of Asia Pacific Region Board and director International Executive Board. I’m also a judge for the IABC Gold
Quill Awards, IAP2 Core Value Awards, Australian Marketing Institute Awards and Cannes Lions Effectiveness Awards.
Latest Resources:
Unlocking the value of your people in a (hopefully) post-pandemic world
How many of us have reflected on 2020 and come to the realisation that it’s been a year of learning and of appreciating what’s important and what needs to change?
Talking the Road to Alignment – GovComms Podcast #96
EP#96: THE ROAD TO ALIGNMENT – WITH ZORA ARTIS AND WAYNE ASPLAND On this episode of GovComms, contentgroup CEO David Pembroke speaks to Zora Artis and Wayne Aspland about their
The Road to Alignment
Lessons from 2020 for alignment and communications. Since the release of the original paper Strategic Alignment: How communicators can change the face of leadership we’ve experienced disruption on a scale
On Alignment
The Alignment Imperative White paper by David Parkinson and Lindsay Uittenbogaard, founder and director of Mirror Mirror, looks at how to increase ownership, employee engagement, team effectiveness through alignment. The
On the Communication Profession
International Association of Business Communicators (IABC): Global site (useful content for members and non-members): https://www.iabc.com/ Asia Pacific site (free professional development): http://www.iabcapac.com/ Code of Ethics: https://www.iabc.com/about-us/purpose/code-of-ethics/
On Government Communication and Engagement
GovComms Institute This is the place for government communicators from all over the world to discuss their common purpose, common challenges and common opportunities. This is where you’ll find thought
Think Differently
On Demand Webinar Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers
How Employee Communication Drives Business Outcomes
An executive resource which looks at how some of the best organisations bring their people with them on their change journey to achieve business outcomes – at a time when
On Different Ways to Learn and Develop Teams
Corporate Snakes and Career Ladders Scenario simulation workshops, in person or virtual delivery, designed to challenge thinking, gain insights into your own or your team’s behaviour. It is a fun
Brands Zora has worked with:
Testimonials:
“Zora delivered expert knowledge on brand research and strategic recommendations, and was able to draw out useful insights from internal and external stakeholders. The final report gave us a very clear recommendation on the direction we should take. We also gained valuable insights that we keep referring to as we develop our go-to-market strategy.”
Senior Marketing Manager
Aged Care
“Zora is a strikingly unique combination of business, commercial, marketing, brand and stakeholder communications strategist. She is driven to help organisations influence their customers and stakeholders, transform their business and build reputation. Zora has a sophisticated knowledge of risk and reality, possibilities and practicalities. She integrates her strategic skills at the holistic level, where others often do not operate - to reveal opportunities and threats and then leverages her marketing campaign skills to create solutions that make a difference. Her strategic knowledge is applied through a suite of strategic frameworks, that bring complex themes together in a simple way so that organisations can not only understand the output but develop the capability to work the frameworks for themselves. Zora is at home working with everyone – giving advice and seeking feedback from the Board, senior leadership, office, field and shop floor staff.”
Organisation and Brand Strategist
ASX 200 Company
“Zora is a breath of fresh air – she’ll challenge assumptions and push you to find a better solution. We've known one another for years, through IABC and working together on campaigns, and I've always admired her commitment to education and professional development; and her curiosity and openness to exploring trends and testing out new ways of working. Zora's astute understanding of governance structures and corporate environments means she can navigate stakeholder relationships with ease, and understand competing priorities, interests and positions. Zora backs up her advice with tested strategic frameworks and evidence, demonstrating her great leadership and respect for the profession. And she's a whole lot of fun to work with!”
Head of Internal Communication
Victorian Government
“As a newly appointed CEO, I appointed Zora to work with us to facilitate a strengths-based strategic planning workshop from which we distilled our organisational purpose statement. A statement which, for the first time, clearly articulated why we do what we do, and our specific purpose within the mission of our parent organisation.
That purpose statement, combined with the comprehensive analysis that underpinned it, has played an instrumental role in inspiring the team to transform an established and somewhat stagnant ministry into an energised dynamic one with a keen sense of mission and clarity of purpose like never before. It has also driven innovation and growth and not only helped us survive but thrive – through a purpose-driven mission of service – throughout the tumultuous months of the Covid-19 pandemic."
CEO
National Media Business, part of Global Faith-Based Organisation
"Zora possesses one of the best strategic minds I've had the pleasure to work with in 40 years of consulting with mission driven international organizations. Her thinking is a unique blend of the expert and experienced, and the innovative and actionable. Her credibility and articulateness earns the confidence of all lucky enough to have the benefit of her counsel. IMHO she's tops!"
Chairman & Co-CEO
International Management Consultancy
"Zora is that all too rare being: brilliantly strategic with ultra-focus on tactical detail; someone who not only gets the big picture but rolls up the sleeves to get it done. It's not every day you commission work and get way beyond what was expected, but that's been my experience of working with Zora. She draws on a highly impressive suite of communication skills and leadership experience across a wide range of business sectors – not to mention her enviable network of contacts!
And Zora also just happens to be terrific to work with!"
Head of Content
Global Leader in Employee Communications Technology
Zora has instilled in me a deep respect for professional standards and drawing on the IABC Code of Ethics to make decisions in my practice. I am proud of the contribution she has made to the Victorian Government, most recently developing a communications and community engagement framework that has been used to respond to COVID outbreaks in Victoria. Having worked in the Victorian public sector for several years, I not only understand the bureaucratic challenges Zora would have had to overcome to develop the framework, but I also understand the impact this work had on the Victorian public, including some of its most vulnerable citizens.
Mentee
Strategic Communications Management Professional (Public Sector)