“Zora is a strikingly unique combination of business, commercial, marketing, brand and stakeholder communications strategist. She is driven to help organisations influence their customers and stakeholders, transform their business and build reputation. Zora has a sophisticated knowledge of risk and reality, possibilities and practicalities. She integrates her strategic skills at the holistic level, where others often do not operate - to reveal opportunities and threats and then leverages her marketing campaign skills to create solutions that make a difference. Her strategic knowledge is applied through a suite of strategic frameworks, that bring complex themes together in a simple way so that organisations can not only understand the output but develop the capability to work the frameworks for themselves. Zora is at home working with everyone – giving advice and seeking feedback from the Board, senior leadership, office, field and shop floor staff.”

“Zora is a breath of fresh air – she’ll challenge assumptions and push you to find a better solution. We've known one another for years, through IABC and working together on campaigns, and I've always admired her commitment to education and professional development; and her curiosity and openness to exploring trends and testing out new ways of working. Zora's astute understanding of governance structures and corporate environments means she can navigate stakeholder relationships with ease, and understand competing priorities, interests and positions. Zora backs up her advice with tested strategic frameworks and evidence, demonstrating her great leadership and respect for the profession. And she's a whole lot of fun to work with!”

“As a newly appointed CEO, I appointed Zora to work with us to facilitate a strengths-based strategic planning workshop from which we distilled our organisational purpose statement. A statement which, for the first time, clearly articulated why we do what we do, and our specific purpose within the mission of our parent organisation. That purpose statement, combined with the comprehensive analysis that underpinned it, has played an instrumental role in inspiring the team to transform an established and somewhat stagnant ministry into an energised dynamic one with a keen sense of mission and clarity of purpose like never before. It has also driven innovation and growth and not only helped us survive but thrive – through a purpose-driven mission of service – throughout the tumultuous months of the Covid-19 pandemic."

"Zora possesses one of the best strategic minds I've had the pleasure to work with in 40 years of consulting with mission driven international organizations. Her thinking is a unique blend of the expert and experienced, and the innovative and actionable. Her credibility and articulateness earns the confidence of all lucky enough to have the benefit of her counsel. IMHO she's tops!"

"Zora is that all too rare being: brilliantly strategic with ultra-focus on tactical detail; someone who not only gets the big picture but rolls up the sleeves to get it done. It's not every day you commission work and get way beyond what was expected, but that's been my experience of working with Zora. She draws on a highly impressive suite of communication skills and leadership experience across a wide range of business sectors – not to mention her enviable network of contacts! And Zora also just happens to be terrific to work with!"

Zora has instilled in me a deep respect for professional standards and drawing on the IABC Code of Ethics to make decisions in my practice. I am proud of the contribution she has made to the Victorian Government, most recently developing a communications and community engagement framework that has been used to respond to COVID outbreaks in Victoria. Having worked in the Victorian public sector for several years, I not only understand the bureaucratic challenges Zora would have had to overcome to develop the framework, but I also understand the impact this work had on the Victorian public, including some of its most vulnerable citizens.